This is how Appliances Direct operates.
If you are a company CEO or official – this site is for you too.
WHO THIS WEBSITE IS FOR
This page was created to document my experience with Appliances Direct, which reveals gross negligence, lack of professionalism and disregard for the customer. It is addressed not only to current and future customers, but also to the owner of the company and the management so that they are fully aware of how their company functions in practice. On the website you will find a detailed chronology of events, a description of the problems and my actions in response to negligence. I will also post updates here on the progress of the complaint and legal action to make the situation transparent and publicly available.
WHY I’M SHARING THIS PUBLICLY
This page is both an informational and preventive tool, showing the real consequences of cooperation with Appliances Direct. My goal is for everyone to be fully aware of the risks and know what to expect before deciding to buy from this company.
page update - in progress
About My Case
What happened?
On November 20, 2025, I should have received the Dual Fuel cooker with electric oven I ordered. The delivery was supposed to take place on the agreed date, but the reality was completely different:
- The driver arrived at the scene at 10am and was about 15 metres from the door of my apartment, having a (face-to-face) conversation with me.
- After a dozen or so minutes (when I was already waiting at home), the driver drove away without any warning, information or explanation, without delivering the cooker.
- He ignored my attempts to contact me – he didn't answer calls or text messages, even though I made multiple attempts to communicate (76 call attempts and text messages).
- Despite the lack of delivery, the driver falsely reported to the company that the order had been delivered, misleading me and preventing me from responding quickly.
Unprofessional emails from managers
After filing a complaint, I received
responses from two troubleshooting managers (two different people in the same
position? - Customer Resolutions
Manager)
- The email from Alexandra was disrespectful and insulting to dignity, it did not take into account my stress or the effort put into preparing a detailed account of the events.
- The email from Ruby partially acknowledged the legitimacy of my complaint, but the compensation offered was grossly insufficient in relation to the actual consequences (entirely the fault of this company)
- For the replacement delivery on 25/11/2025, the driver did not ask for or require the recipient's signature, which clearly shows the lack of standards and procedures in the company.
Losses I have incurred
As a result of the actions of the company and the driver, I suffered numerous consequences:
- Lost working day and the resulting inability to perform the planned duties (from morning to 8pm).
- Night hours spent preparing complaints and contacting legal assistance to secure your rights.
- The cost of cancelling the installer's visit, which was necessary to connect the equipment purchased from the company.
- Stress, lost weekend and health – the emotional and physical burden resulting from the whole situation (4 days of investigation).
- Time spent on documentation and preparation of the website to describe the whole situation and warn other customers (the company after 4 days of investigation found that the driver did not take the goods from the warehouse!)
All this shows that Appliances Direct not only neglects its duties, but even exposes customers to serious stress, time losses and health burdens. In the case of this company, it is really worth considering whether a few percent of the savings on the purchase will not be paid for with health, time and extreme stress.
Chronology of events
- 20/11/2025 – planned delivery: the driver present near the entrance (he talked to me for a while in the parking lot face to face), did not deliver the cooker, ran away, did not answer calls (76 call attempts) and SMS, reported the delivery as completed!.
- 23/11/2025 – preparation of a detailed complaint: devoting many hours on Sunday to describing the whole situation and presenting arguments.
- 24/11/2025 – emails from managers: downplaying the problem, offensive content, lack of adequate compensation; claiming that it was all a coincidence (according to the mathematical calculation of probability, it is impossible for all these things to occur simultaneously - by chance; it is clear to any thinking person that it was a deliberate action).
- 25/11/2025 – replacement delivery: the driver did not require the recipient's signature, which shows a lack of procedures and unprofessionalism.
My determination and the purpose of the
website
- The goal of the website is to be fully transparent about the situation and to warn other customers against experiencing similar problems.
- All documents, e-mails and evidence have been collected so that the owner of the company and the management are aware of how their company functions in practice.
- The site will post updates on the progress of the complaint, managers' responses, and any legal action.
How to use this website
- Read the chronology of events and email documentation.
- Stay tuned for updates on the progress of my claim and legal action.
- Pay attention to the described consequences of the company's negligence – lost time, stress, health and additional responsibilities.
- Share this information with your friends or other potential customers to warn them of the risks.
PDF documents downloaded from company website - in progress
my official complaint to CEO
mail from Alexandra
mail to Alexandra
mail from Alexandra
mail from Ruby
Trident Business Park
Leeds Rd,
Huddersfield,
HD2 1UA
The worst company in the UK - is it true?! - Photo gallery
in progress
